Framing wedding photographs as thank you gifts or including a photo in the thank you card after the wedding is a great personal touch and keepsake for the recipient. Some wedding photographer packages offer customized cards for the bride and groom to send off after the wedding.
The photographer should be open and willing to work with the couple to get the photos that the couple wants, not just offering a standard package with no customization. If you don't think the photographer is understanding the type of pictures you want, keep looking.