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Framing wedding photographs as thank you gifts or including a photo in the thank you card after the wedding is a great personal touch and keepsake for the recipient. Some wedding photographer packages offer customized cards for the bride and groom to send off after the wedding.
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The photographer should be open and willing to work with the couple to get the photos that the couple wants, not just offering a standard package with no customization. If you don't think the photographer is understanding the type of pictures you want, keep looking.